How We Help Businesses
     Identifying Needs
     Programs and Funding Sources
     Newsletter
     Shuttle/Transportation Programs
     Quotation and Information

      201 Route 17 North
      Rutherford, NJ  07070
      Tel - 201-939-4242
      Fax - 201-939-2630
      Toll Free - 866-208-1307
      Email -

Identifying Needs

The success of any commuting program hinges on providing options that are clearly focused. Through demographic analysis, focus groups, marketing, and customer satisfaction surveys, we can identify needs, implement a customized program, work with your staff, and ensure satisfaction.

Here are some of the tools we use:

Demographic Analysis
Using data about employee residential locations and mapping software, we can analyze, determine, and recommend employee commute options.

Focus Groups
With our analysis in hand, we meet with managers and staff to identify priorities and ensure a program that is structured to their needs.

Marketing
Meadowlink will help develop and implement an effective marketing program that utilizes the following tools:
   • Customized brochures and flyers
   • Informative transportation forums
   • A regular commuter newsletter

Customer Satisfaction Surveys
We conduct regular customer satisfaction surveys to ensure that the program meets the expectations of both managers and employees.

Planning your transportation needs
Once Meadowlink identifies your transportation needs, we develop suitable plans. Technical studies by Meadowlink have helped public and private sector clients make informed decisions about their current and future transportation needs.

Here are a few examples:

In partnership with Passaic County, Meadowlink examined the journey to work trips, current transit services, and demand for public transportation in the three most populous municipalities in the County – Paterson, Clifton and Passaic. The report identified the principal origins and destinations of commuters in these areas. Additionally, the role of private sector transportation vendors was analyzed. The report helped to identify the transit gaps in the area.

In anticipation of Allied Junction, an office development proposed for the Secaucus Transfer Station, which would attract more than 7,000 transit users to the region, Meadowlink and the New Jersey Meadowlands Commission evaluated transit services from 14 neighboring municipalities. The report identified potential shuttle routes along major corridors to access the station and details about the market, the ridership, and the costs of providing the service.

Hudson County in partnership with Meadowlink explored the potential for Carsharing in the most densely populated corridor of New Jersey. The concept is based on using a fleet of vehicles to serve a group of people who pay for the service based on usage. In short, the program optimizes the use of available cars reducing the demand for parking and encouraging the use of transit.